Jun012006
AP Video Part II
Filed under Site Updates, Transparency by damon kiesow at 4:36 pm
To follow up on my post last week - AP Video is now being promoted from the front page of our Web site.
No, the video player has not been fixed to be compatible with Macs, Firefox, Linux or in fact anything except Internet Explorer 6.0 and a Windows PC.
However, AP’s use agreement for the free service has specific promotional/linking requirements placement, which include links placed ‘prominently’ on the front page of our site.
To be fair, the quantity and quality of video AP is providing is impressive, not to mention free. In fact, The Telegraph stands to garner a share of the advertising revenue generated by your visits.
However, the product is still tragically flawed by the fact that more than 20 percent of our readers (those not using IE 6 and a PC) cannot watch the video.
So, our options are: promote the video on the front page, or remove it entirely from our site. For the time being we have chosen the former option, and I actually received one complaint this morning about that.
Over the next few weeks we will be watching traffic to the videos, and balancing that against the compatibility issue. We will continue to run the disclaimer (IE 6 only) and continue to wish AP and Microsoft would fix the problem.

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