Jupiter research released a new report this week: The New Demographics of Online News Competing with Portals for Younger Audiences. It costs $750 to read it, so I will not be - but the Poynter Institute sums it up here.

The highlight for a community newspaper is that while big portals (Yahoo, AOL, Google etc.) do attract a large audience of younger news readers, local media will continue to be the destination for local news. Sort of obvious thinking there, but nice to have a $750 report to confirm it.

 

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Google released another interesting tool out of beta the other day: Google Trends. I am sure it has some serious applications, but most of the talk has been along the lines of Aim Fight, e.g - matching two terms for fun to see which wins. So not to be left out: Red Sox v.s. Yankees Nashua NH v.s. Lowell, MA Google v.s. Yahoo