For all you Marshall McLuhan fans out there - a brilliant and brief (4:31 minutes) video examination of the impact of the Web on our lives.

The video comes from Michael Wesch, an Assistant Professor of Cultural Anthropology at Kansas State University. His thesis is that the Web is not just about buying great stuff on Amazon.com. The Web is a seismic shift in our understanding of and interaction with each other. For the long version - check out Understanding Media.