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Viral marketing and a game of telephone

Damon | 04 December, 2006 12:14 | (461)

In a nod to Andy Warhol, it is frequently said that, "On the Web, everyone will be famous to 15 people."

Of course, the same thing is true of "real" life, but one of the fascinating results of the online world is that you can often watch it happen, Web site by Web site.

I had this experience last week after posting a comment on an Online News Association email discussion list. Amy Gahran, a blogger for the Poynter Institute, a journalism think tank, originally quoted my comment in the E-Media Tidbits blog.

The next day a handful of other bloggers responded: Steve Mays from Missouri; and Kari Haakana from what I take to be Finland, though I could not get a good translation of the text. MediaBistro included Gahran's blog entry in their daily Media News Morning Newsfeed. Also weighing in was a link from a celebrity blog, though I could not make heads or tails out of the site's connection to journalism.

Finally this morning, another post came in from the Editor's Weblog, which is one I read regularly myself.

So, here I am completing the loop, blogging about a group of blogs that blogged about a blogger who blogged about a comment made on an email discussion list.

Whew.

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