NashuaTelegraph.com: Web Notes

We have been working on search engine optimization on our sites for the past few weeks - and I just stumbled upon this interesting blog entry from Chris Vannoy (Newspapers and the search game) who works for a paper outside of New York City. They happen to use the same content management system as the Telegraph, which caught my eye

On a tangent from his point it got me thinking the purpose of SEO is not just getting a higher ranking on a Google search, but actually making the site accessible to search engines so readers can get what they want, no matter how they find us.

Share and enjoy.

Registration [Reply]

I personally hate registration to view articles. If I run across it I usually navigate away. Otherwise, I will put in phony information.

In fact I just clicked a Telegraph article and it asked for information, so I hit the back botton.

I am willing to fill in short requests for zip code and birthdate, but anything more I'll give up.

Posted by: Mike | May 29, 2006, 22:36

Registration [Reply]

Mike -

We tend to view reader registration as a necessary evil. This Web site is free, so reader registration is a concession to the reality of the business needs. Every paper approaches this problem differently, and we are almost constantly reevaluating our registration process. Thanks for your comments.

Posted by: Damon | May 30, 2006, 20:38