Oct252008
Some readers upset over our endorsement
Filed under Uncategorized by nick pappas at 8:29 pm
Uh-oh. We did it again.
In this case, it refers to endorsing a candidate in the upcoming election – today incumbent John E. Sununu for the U.S. Senate seat – something newspapers have done pretty much since their inception back in the 1700s.
But a not-so-funny thing happened after we endorsed Sen. Barack Obama for president last week in The Sunday Telegraph.
By the end of the week, more than a dozen readers called to cancel their subscriptions, while others took advantage of our online comment option to criticize the newspaper for using its Opinion pages to, well, offer its opinion.
“The Telegraph just lost my viewership,” “Jason” wrote online, one of more than 200 comments posted at the bottom of the editorial. “How about providing the news and not a group opinion. The opinion section is for individual writers. Good to know where you stand. After six years of getting your news, I just stopped reading your paper as of today. Idiots!”
As for our former subscribers, most said they were canceling their subscriptions because we decided to endorse a candidate – any candidate – in the upcoming presidential election. A smaller number said they were canceling specifically because we endorsed Obama.
Now after 32 years in the newspaper business, I’ve come to realize that readers cancel newspapers for any number of reasons, not all of them over news content.
Over the years, I’ve heard of people canceling or threatening to cancel over everything from the dropping of the Jumble word game to the removal of international temperatures from the weather page.
And let’s not forget the furor we caused several years ago when some here-to-be-unnamed former editor-in-chief thought it would be a good idea to drop Dr. Gott from the paper in order to find a spot for the Sudoku puzzle. (Once the phone stopped ringing, we found a way to carry both.)
But I can honestly say that during my long career at three daily newspapers in New England, this is the first time I recall readers actually canceling their subscriptions because a newspaper had the gall – on its Opinion page, no less – to offer an opinion on what may be the most important presidential election in generations.
We didn’t get this kind of reaction when we endorsed Al Gore in 2000. Or Sen. John Kerry in 2004. Or Sen. John McCain and Obama in the weeks leading up to the New Hampshire primary elections back in January.
Curious about this phenomenon, I turned to my colleagues in the National Conference of Editorial Writers and posted a query on the group’s listserve, asking if any of their newspapers had experienced a similar reaction from readers after they published their endorsements.
Of the roughly two-dozen editorial page editors to respond, the majority said they were aware of at least some cancellations in the wake of their endorsement editorials, ranging from “one” to “more than 70” at a newspaper in the Midwest.
While most of these newspapers had endorsed Obama, that wasn’t the case across the board. Even the papers that had endorsed McCain had struck a negative chord with some of their readers. Like us, some of these newspapers also were taken to task for “taking sides” on their Opinion pages.
OK. Let me try to make a couple of points here about editorials in general and candidate endorsements in particular:
First, editorials appear on a newspaper’s Opinion page every day because they are just that: opinions. While they should always be based on facts, they are supposed to biased – that is, convey a particular point of view that represents the collective wisdom of the newspaper’s editorial board.
As such, they are separate from and never should be used to influence the objective newsgathering process that takes place in the newsroom. That’s why reporters don’t traditionally sit on editorial boards.
Here at The Telegraph, the editorial board consists of the publisher, executive editor, editorial page editor, business editor, managing editor/online and vice president for digital media.
In this case, that means Telegraph political reporter Kevin Landrigan, who is covering the U.S. Senate race, neither participated in nor was notified in advance of our endorsement today in that race. If all went as intended, some of you may have read about it before he did.
Secondly, the purpose of an editorial is not – we repeat, not – to tell readers what to do or how to think – especially when it comes time to step behind the curtains in the voting booth. That’s your decision; not ours.
As I mentioned in a column after our presidential primary endorsements, we endorse candidates for the same reason we publish editorials every day for the rest of the year: to participate in the civic life of the community.
Sometimes our editorials attempt to put into perspective something we reported on our news pages. Other times they praise, criticize or call for a particular action by a governmental board of agency. And, yes, still other times they let you know how we feel about the candidates running for public office.
In all cases, they are published on our Opinion pages – not the news pages. In that way it should be clear to the reader that it isn’t much different than the opinions stated by our syndicated columnists or by people like you who submit letters to the editor for publication.
So please help me out here:
Does this longstanding tradition of newspapers endorsing political candidates not make sense anymore? Do you believe newspapers should refrain from endorsing candidates for any office – from president to city mayor? Heck, do you believe like Jason that it’s inappropriate for a newspaper to even publish a “group opinion,” i.e., an editorial, on its Opinion page?
You can e-mail me at the address below with your thoughts, which I will be happy to share with your fellow readers in a future column.
Unless, of course, you don’t think that’s appropriate, either.
Nick Pappas is editorial page editor at The Telegraph. He can be reached at 594-6505 or npappas@nashuatelegraph.com.

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