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Some Readers Offended By “Bush Brain” Headline

Filed under Uncategorized by nick pappas at 11:02 pm

A few readers contacted me earlier this week to express their strong displeasure over our use of the phrase "Bush's Brain" in a front-page headline Tuesday reporting the resignation of longtime adviser Karl Rove.

The issue doesn't appear to be whether the headline "'Bush's brain' announces resignation" is factually correct: Rove has been referred to as such numerous times over the years. In fact, it was even used in the title of the book "Bush's Brain: How Karl Rove Made George W. Bush Presidential" published in 2004.

Rather, the issue appeared to be whether it was appropriate to use the term in the context of a front-page news story. While "Bush's brain" may be a term of endearment for Rove, I would think most would agree it doesn't reflect particularly well on the current president.

That was the feeling of an Amherst reader, who e-mailed me that same afternoon to say she was both "offended and insulted" by our headline.

"… I can only conclude that the choice of headline was politically motivated and liberally slanted — a slam against the President," she wrote. "What else is new though. The headline was so sensational I thought I had picked up a copy of The National Enquirer (oops, that's become a viable news source these days too)."

For my part, I wrote back and asked her if:

  • She wanted her personal note to me published as a letter to the editor. (She agreed)
  • And if she would mind if I forwarded her complaint to Gary Vincent, our reader advocate, to see if he wanted to address the issue in his monthly column or on his blog. (She agreed to that as well).

Another gentleman contacted me by phone to say some, um, not-so-nice things about the headline in particular and the newspaper in general.

My gut tells me that one's reaction to the headline might have more to do with one's political position than linguistics, but I'd be interested to hear from you on whether you thought the headline was appropriate in this particular context.

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