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Dec052006

Telegraph Restructuring With You in Mind

Filed under Uncategorized by nick pappas at 10:31 pm

For those of you who may have missed it, Telegraph Publisher Terrence L. Williams announced a major restructuring of the company last week, one intended to better serve our customers both in print and online.

Under the reorganization, the company will be divided into six divisions, all headed by a vice president:

  • Digital media / Ernesto Burden
  • News / David Solomon
  • Sales / John Vistorino
  • Production and delivery / William Tyers
  • Administration and customer service / Ellin Carroll
  • Events and marketing / TBA

The reorganization, which will take effect on Jan. 1, grew out of companywide discussions earlier this year that focused on one basic question: If you were starting a media company today, how would you structure it?

The hope is that the increased emphasis placed on customer service, marketing and promotion, and digital media will serve our readers well into the future, particularly since more and more people today are turning to the Web to satisfy their news-reading habits.

Now that doesn’t mean we’re abandoning the print version of The Telegraph, only that we recognize the changing habits of readers in today’s rapidly changing world.

That’s evident by the more than 50,000 readers who have registered at our Web site, by the sizeable increase in Web traffic — up more than 30 percent over the previous year — and by the growth in readers signing up for our daily online newsletter.

Said Williams: "Our focus will continue to be on reaching every household in some meaningful way, either through the paper, Web sites, newsletters, multimedia or through new, but yet-to-be-developed ways."

Viewing 2 Comments

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    We are very fortunate to have web coverage. I am like many native Nashua folks now living far away and we look forward to "reading" the paper on the web but would not be interested in the printed form. One reason the printed form is not favored is the time lapse per delivery and that is understandable and secondly not all of the paper interests us due to our separation from Nashua. We appreciate the web and more articles about "the old days" Bob colass of 1950

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    You're absolutely right, Bob. The Internet has made it so much easier for our former subscribers to keep up with what's happening in their community after they've moved away. I remember when I first started working here at the Telegraph 17 years ago talking to former residents about how the mailed newspapers would show up down in Florida, for example: none one day, two the next, none for a few more days, then a couple more ... Thanks for using our Web site to keep in touch.

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