20-year-old Pizzeria Lost Its Recipe for Success

In 1988, my family and I ate dinner at D.W. Pizzeria at 78 D.W. Highway in Merrimack on its first day of operation under owners Dimitrios & Lisa. We enjoyed the family-run pizza shop’s food and friendly atmosphere so much, that we continued to go almost weekly for the next 10+ years. My father, who is a big advocate for good customer service, continued to go back not only for the food, but also because the owner, Dimitrios, always greeted us with a smile and, because he was always there, reassured my father that he was keeping track of what was going on in his kitchen. Dimitri even lived directly behind the pizzeria at the time (I’m not positive if he still does or not). However, since I went away to college and moved out of my parents’ home, I have not paid a visit to this hometown pizza shop in years; until last night. Excited to re-visit a childhood memory, I was severely disappointed by the lack of customer service and poor quality food. Instead of being greeted by Dimitri’s warm smile, I was welcomed…or not welcomed…by barely a smirk, and not an ounce of eye contact. Dimitri wasn’t anywhere in sight, either. To make matters worse, my large, half vegetarian, half cheese pizza was 2 minutes undercooked, and could have used a generous drizzle of olive oil and some garlic. Something on the veggie pizza (pretty sure it was the mushrooms) tasted like the smell of leather shoes, too. The fries, however, were perfectly crispy; but, unfortunately, they don’t call themselves “D.W. Fries.”

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