So CBS thinks it can accomplish what ESPN just couldn’t do - give Boston sports fans a better alternative than the constant headache-enducing screaches on WEEI 850-AM. Not so sure CBS radio knows what it’s in for, although at least unlike ESPN, “The Sports Hub” will be broadcast on a station people can actually hear - 98.5-FM.

I’m trying to wrap my head around this idea, and just can’t. Would it be nice to have another Boston-based sports-radio option? Hell yeah. Well, that is if it doesn’t turn into a WEEI clone with one host screaming over another to prove their point. Fellas, screaming louder doesn’t mean you’re right - it just means you’re a jackass giving all of us a headache.

I understand the WEEI concept - it’s supposed to be buddies hanging out at a bar talking over the days biggest sports topics. I like that idea. I just don’t like the delivery on every show.

What 98.5 The Sports Hub will do - at least in the first few weeks - is draw in former listeners of 850-AM, as well as those wanting to hear something other than loud obnoxious hosts. Then it’s a matter of holding on to them. That’s where the trouble is. ESPN lost people with the simple fact you couldn’t hear the damn station outside of Boston. That is one of three things CBS has going for it. Unfortunately for this new station - as much as people complain about WEEI for the reason listed above, they are always sucked back in.

The other two holdings that can help this station when it launches on Thursday, Aug. 13, is it will serve as the home of the New England Patriots and Boston Bruins.

In a press release sent out on Tuesday, Mark Hannon, senior vice president and market manager of CBS Radio Boston said, “Boston fans eat, sleep and breathe sports, and are some of the most diehard followers in the country, so it makes sense for us to bring the city’s favorite pastime to an easily accessible platform where listeners - for the first time in Boston - will be able to take advantage of sports programming through the crisp and clear reception offered on the FM dial. CBS Radio has a rich and influential background in sports radio and we are excited to join such illustrious company.”

We’ll see how excited they are when the ratings war really kicks into high gear.

Tags: 98.5 The Sports Hub, CBS Radio, Mark Hannon, The Sports Hub, WEEI, WEEI 850-AM